Which way is better remains an open question.
哪个办法好还是一个未能肯定的问题。
problem 是客观存在的等待解决的“ 问题”, 着重困难。
How to prevent forest fires is a problem.
怎样防止森林火灾是个问题。
On this problem, you must be single-minded.
处理这个难题, 你必须一心一意。
issue 是意见不能达到一致的“ 问题”, 着重分歧和争端。
Before we take the step, we must consider carefully all the issues
involved. 在我们采取这一步骤之前, 必须仔细考虑其中所涉及的一切问题。
There was no issue at all between us. 我们之间毫无争议。
Te xt B
Adver tising 广告
Study of the Text
1.In newspapers, in magazines, in the mail, on radio and television,
we constantly see and hear the messages for hundreds of different
products and services. 我们不断在报纸上、杂志上、邮件上, 收
音机里, 电视里看到和听到数百条不同产品和服务的信息。
1 )for hundreds of.and services 在句中作定语, 修饰messages。for
常和名词、代词等构成介词短语, 在句中作定语。
Have you taken the medicine for colds？你吃感冒药了吗？
2 )hundred 百, thousand 千, million 百万, 前面有数词时, 只能用单数。如: five hundred students 五百个学生, six million people 六百万人等。如用其复数, 后面加of 构成介词短语, 则表示一个不确定的数量。如: hundreds of students 几百个学生；millions of people 数百万人等。
3 )名词product 在这里的意思是“产品, 制品, 产物”。
All the products in the exhibition are made in China.
展览会上的所有产品都是中国制造的。
produce vt. 生产, 出产
Atomic energy can be used to produce electric energy.
原子能可用来生产电能。
production n. 生产
The factory has increased its production by 20% 。
这家工厂已增产百分之二十。
2.A classified ad is usually only a few lines long.
一个分类广告通常只有几行。
1 )classified 是动词classify 的过去分词形式。classify 的意思是“把..分类”。
The English intonation patterns can be classified under two types.
英语语调可以分成两类。
2 )辨异: few, a few, little, a little, a.
few“少”, 用于可数名词。little“ 少量的”, 用于不可数名词。
Few seats were left in the reading-room.
阅览室里没剩下几个座位了。
There is only very little ink left in the bottle.
瓶里剩下的墨水很少。
few“少”, 意义是否定的, 应区别于a few“ 有几个”。同样little
“少量”, 意义也是否定的, 应区别于a little“ 有些”。
I could lend you a few books. 我可以借给你几本书。
I have few books to lend you. 我没有什么书可以借给你。
Fortunately, I had a little money on me, 幸而我身上带着一点钱。
Unfortunately, I had little money on me.
很不巧, 我身上没带什么钱。
3.It is really a notice or announcement that something is available.
它实际上就是一则通知或声明, 说明提供些什么。
1 )that something is available 是个同位语从句, 与notice or announcement 同位。
2 )available 在这里的意思是“ 可获得的”。如: the latest available
information on nuclear physics 能够获得的有关核物理学的最新资料；articles available in any stores 任何商店里买得到的物品。
4.Newspapers also carry a large amount of display advertising.
报纸上也登载有大量的图文并茂的广告。
1 )动词carry 在这里的意思是“ 刊登”。
All the newspapers carried the story.
所有报纸都刊登了这则报道。
This resolution wa s ca rried in yesterday’s People’s Daily.
这项决议刊登在昨天的《人民日报》上。
2 )a large amount of 和a great(good)deal of 的意思是“ 大量的”, 后面通常用不可数名词。
They received a large amount of information.
他们收到了大量情报。
Our atmosphere contains a great dea l of oxygen.
大气中含有大量的氧。
3 )display 在这里是个形容词, 意思是“ (字体)特排的, 醒目排印的”。
5.The message itself is usually short, often no more than a slogan
which the public identifies with the product. 广告词本身通常很短, 常常只不过是一句简短的话, 公众将这句话与该产品联系起来。
1 )itself 是个反身代词, 在句中作同位语。反身代词的一个主要用法就是在句中作同位语。
I fixed the window myself. 我自己装的窗户。
You’ll have to do it yourself. 你得自己去干。
2 )no more than 只不过, 仅仅
He is no more than a worker. 他只不过是一个工人。
3 )which the public identifies with the product 是个定语从句。identify
是个及物动词, 意思是“ 认为..等同于”,“ 使与..有关联”, 常与with 连用。
Never identify opinions with facts.
切莫把定见与事实混为一谈。
He is too closely identified with the former government.
他与前政府的关系过于密切。
4 )public 是个形容词, 在这里的意思是“ 公众的”, 它与定冠词the 连用, 意思是“ 公众, 民众”, 既可用作单数也可用作复数。
6.Voices and music have been added to color and pictures to catch
the ear as well as the eye. 除了色彩和画面外再加上声音和音乐, 以吸引人的听觉和视觉。
1 )to catch the ear.the eye 是不定式短语作目的状语。
2 )动词add 在这里的意思是“ 加, 增加, 增添”。
If you add 5 to 5, you get 10. 五加五得十。
They a dd welcome variety to the diet of the people.
它们给人们增添了受欢迎的食品。
In these years 23 new bus lines were added.
这几年增加了23 条公共汽车线。
3 )动词catch 在这里的意思是“ 引起(注意等)；吸引住, 迷住”。
The new book caught the interest of many readers.
这本新书引起了许多读者的注意。
The song caught her fancy. 这首歌深受她的喜爱。
4 )as well as 除..之外(也)；和
As well as eating a seven-course meal, they drank three bottles of
wine. 除去吃了一顿有7 道菜的饭以外, 他们还喝了三瓶酒。
In theory a s well a s in practice, the idea is unsound.
这个主意在理论和实践上都站不住脚。
7.They must also decide on the best way to get their message to their
particular audience.
他们必须选定最佳方案, 让特定的观众了解他们的广告。
1 )decide on 选定, 决定
Finally, he decided on a blue coat.
最后他选定了一件蓝上衣。
The people of the developing countries have the right to choose and
